Hi there!

My name is Tobias Micko-Kramer, an Austrian graphic designer and brand strategist living and working between New York City & Vienna.

I design graphic identities, campaigns, and branded collateral for cultural institutions, founders, entrepreneurs, and advertisement agencies around the world. 

Having been trained at Vienna’s Institute for Graphic Design and New York’s Parsons School of Design, my approach to design bridges analogue and digital making processes that are based on the client’s ideological foundation. 

“Thank you for all your hard work, thoughtful ideas, and dedication to our craft, Tobias!”

Marc Catala, Partner at Mucho

“Tobi was referred to me highly, and he still exceeded all expectations. We’re thrilled with his work, and we would all hire him again in an instant.”

Anastasia Fullerton, Angel Investor

“I would recommend anyone to hire Tobias, as I would do it myself again anytime.“

Valentin Perkonigg, CTO at Heizma

While maintaining my freelance practice for clients from all around the world,  I am currently engaged as a group resident at the L'AiR Arts Cité Falguiére Association in Paris, France. I am also associated with the department of Design & Technology at Parsons School of Design, where my research focuses on critical media theory and the political and socio-economic implications of modern technology and its power structures on the human.

Through an anthropological lens I hope to find insights as to how speculative work and a rediscovery of craftsmanship might be able to help us to progress from the excess of the enlightenment we find ourselves in—not back to the pre-rational, but towards a trans-rational; A synthesis: the reconciliation of science and soul. Away from the voluntary nihilism of a depressed, globalized society. Away from the neo-liberal fanaticism of independent authenticity. Away from the distant analysis of quantitative qualities, towards a genuine encounter with the spirit of the object, the spirit of the human, the spirit of ourselves.

“We are specialists without spirit, sensualists without heart; this nullity imagines that it has attained a level of civilization never before achieved.”  –Max Weber