JANE CAPITAL
Brand Strategy
Brand Design
UI Design
Jane Capital, an angel investment fund, was founded in 2022 by 26 female-identifying Stanford graduates around the United States.
Their key goals are to increase female representation on early-stage cap tables and provide a support structure for next generation of category-defining founders.
I guided their managing partners through a process of translating their bold ideals into a distinct visual brand that would resonate both with their investors as well as startups, while maintaining a professional and modern tone of voice.
Their key goals are to increase female representation on early-stage cap tables and provide a support structure for next generation of category-defining founders.
I guided their managing partners through a process of translating their bold ideals into a distinct visual brand that would resonate both with their investors as well as startups, while maintaining a professional and modern tone of voice.
15/02/2023